Share on LinkedInShare on LinkedIn

ARTICLE · 13 APRIL 2022

IP enforcement on Taobao and Tmall

Taobao and Tmall are two of China's most popular online market places, not only for brands but also for counterfeiters.

ChinaIntellectual Property

Taobao and Tmall (both part of the Alibaba Group) are two of China's most popular online market places, not only for brands but also for counterfeiters. Both platforms have established an elaborate set of rules to counter infringements involving trademarks, copyrights, and patents (inventions, utility models, industrial designs).

For a repeat offender, both platforms adopt more stringent measures. Punitive measures include a warning letter, suspension of the offender's account for 2 months, or even termination of that account. The intellectual property rights (IPR) owner may assist by providing the platform with evidence proving that the infringer is involved in repeated acts of infringement.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from