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ARTICLE · 16 OCTOBER 2024

Interview: Samsonite's Approach To IP Enforcement At Canton Fair

For years, Lusheng Law Firm and its strategic partner the Rouse Guangzhou office have been assisting clients in taking action against infringing exhibitors at the Canton Fair, the world's largest import and export exhibition.

ChinaIntellectual Property

For years, Lusheng Law Firm and its strategic partner the Rouse Guangzhou office have been assisting clients in taking action against infringing exhibitors at the Canton Fair, the world's largest import and export exhibition. During this time, we have witnessed a significant strengthening of IP protection by enforcement authorities and the event organizers.

What do IP rights owners think about the importance of protecting their intellectual property at the Canton Fair? Recently, Sophia Hou, the Managing Partner of Lusheng Guanghzou office and Head of the China Enforcement Group, interviewed Mr. Drew Lamb, Vice President of Intellectual Property at Samsonite. He shared his insights on how continuous and resilient enforcement efforts, in collaboration with on-site authorities and organizers, have proven to be both worthwhile and impactful.

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