For years, Lusheng Law Firm and its strategic partner the Rouse
Guangzhou office have been assisting clients in taking action
against infringing exhibitors at the Canton Fair, the world's
largest import and export exhibition. During this time, we have
witnessed a significant strengthening of IP protection by
enforcement authorities and the event organizers.
What do IP rights owners think about the importance of
protecting their intellectual property at the Canton Fair?
Recently, Sophia Hou, the Managing Partner of Lusheng
Guanghzou office and Head of the China Enforcement Group,
interviewed Mr. Drew Lamb, Vice President of Intellectual
Property at Samsonite. He shared his insights on how
continuous and resilient enforcement efforts, in collaboration with
on-site authorities and organizers, have proven to be both
worthwhile and impactful.