Government Takes New Measurers To Support Time-Honored Brands

China has rolled out new measures to promote the country's time-honored brands. Time-honored brands, also known as laozihao in Chinese, are titles granted by the government to domestic brands with a long history. They are seen as the pacesetters of Chinese industrial and commercial development.

China's Ministry of Commerce and four other government departments have released new rules to facilitate the innovative development of the country's time-honored brands and boost national consumption.

New efforts highlight the sustainable development of brand holders.

LI GANG Deputy director general, Circulation Development Dept. Ministry of Commerce "We have updated the definition for time-honored brands. It now refers to those with at least 50-year history, instead of those established before 1956. Therefore, we can foresee that apart more old brands, more new brands popular to the public will become China's time-honored brands and create continuous commercial vitality.