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ARTICLE · 07 JANUARY 2012

First Instance Court Finds that Internet Keywords Constitute Infringement by Using Unauthorized Trademark

Discusses recent IP litigation whivh considered the issue of internet keywords.

ChinaIntellectual Property

In March, the leading domestic industrial recorder enterprise Hangzhou Pangu Automation Systems Co., Ltd. ("Pangu Ltd.", 杭州盘古自动化系统有限公司) found that searching on www.baidu.com ("Baidu", 百度公司) for "Pangu recorders (in Chinese)" etc. returned results heading "Pangu recorder professional manufacturer Hangzhou Mengkong instruments www.mkong.com.cn (in Chinese)", and clicking the link leads to the website of Hangzhou Mengkong Instrument Technology Co., Ltd. ("Mengkong", 杭州盟控仪表技术有限公司).

Pangu Ltd. has registered the mark " (PG Device and PANGU and Chinese characters)" with Reg. No. 1981239 in respect of integrated instruments and industrial automation systems back on October 14, 2002.

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