In the digital era, the protection of intellectual property (IP)
is undergoing significant transformation. Technological
advancements empower rights holders to enhance efficiency and
reduce costs in applications and enforcement. Simultaneously, the
fields of administrative enforcement and judicial protection are
embracing digitalisation, improving both efficiency and
accessibility. Here are key examples of these trends:
Integrated Digital Complaints in IP Administration
The State Administration for Market Regulation (SAMR) has
adopted the "Internet plus supervision" model, merging
various complaint hotlines of different units and functions into a
unified platform (e.g., national 12315 platform). Launched on
31st August 2019, the national 12315 platform
allows consumers and rights holders to report issues such as trade
mark infringement and unfair competition.
