Is the endless game of "whack-a-mole" finally
over?
Alibaba platforms including Taobao, Tmall, 1688, Alibaba and
AliExpress have adopted comprehensive IP protection rules, one of
which is the "Three Strikes" Policy that permits repeat
offenders to be permanently banned from selling. Since many IP
holders find themselves in an endless game of
"whack-a-mole" regarding online takedowns in China, this
rule could be a key weapon in the ongoing battle against IP
infringers.
Due to the real name verification requirement in China, each
online selling account needs to be linked to a real-world ID. This
requirement, if applied, could save IP holders from repeatedly
filing takedowns against the same online sellers who could only
resume trading activities under another person's identity, or
by moving operations to a different platform, causing them
significant business disruption.
