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ARTICLE · 13 MARCH 2023

Cracking Down On Preemptive Trademark Registration, Copyright Is A Strong Weapon!

In the field of intellectual property, an enterprise, as the designer of a certain elaborate art graphic, has a right on it.

ChinaIntellectual Property

When an enterprise prepares to explore the market in China but finds that its own trademark has been registered by others, if it cannot solve the problem of preemptive registration as soon as possible, it will directly lead to the loss of commercial interests in China. Recently, Mingdun Law Firm(hereinafter referred to asMingdun)won an administrative lawsuit on the invalidation of preemptive trademark registration for a client who encountered such difficulties. It successfully cracked down on preemptive trademark registration and safeguarded the rights and interests of the client. The key to win this case lies in the use of prior copyright against the exclusive right of the trademark. This article will use this case to introduce the key points of cracking down on the preemptive registration of trademarks based on prior copyright.

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