Case Spotlight
L'OCCITANE was Compensated 9 Million Yuan for the Cherry
Blossom Moisturizer
欧舒丹就其明星单品樱花润肤露维权，获赔900万元
Date: 2021-06-25
M&L Laboratories Inc. ("M&L") is an
internationally renowned multinational company that produces
fragrances, face and body care products under the L'Occitane
brand. Since 2008, the L'Occitane Cherry Blossom body lotions
and shower gels were sold China and have become main products of
the L'Occitane brand. In 2016, M&L registered the cherry
blossom graphic trade mark (Trade Mark No. 17800581). In 2019,
M&L noticed that the operator of "andorheal flagship
store" on an e-commerce platform, Jiang Junda Biotechnology
Development Co. ("Junda"), sold a product called Cherry
Blossom Body Lotion. The shape of the bottle, the cherry blossom
pattern on the bottle and the design of the bottle opening are
highly similar to the L'Occitane Cherry Blossom Body Lotion.
The manufacturer of the allegedly infringing goods is Guangzhou
Ailian
