We have already written few times on these pages that certain
facts happening far away from China might have a clear and quick
impact in terms of new trademark filings at CNIPA. This time, as
was predictable, it is the turn of Mr. Biden, President Biden
actually.
Far before Mr. Joe Biden became the president of America, his
name in both English and Chinese was already registered at the
CNIPA, but not by himself. The surname of Mr. Biden is translated
in Chinese as 拜登 pronounced as
"baideng" and it is a clear transliteration of
the English sound.
The earliest Biden trademark for 拜登
"baideng" was filed on 1999-02-01 by Bayer
Aktiengesellschaft in class 1 and 2. It seems plausible that Bayer
might not have anticipated such election in 2020 and probably it is
only a coincidence.
