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ARTICLE · 23 APRIL 2021

BCCC China Market Entry Guide 2021

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The British Chamber of Commerce in China (BCCC) recently launched the 2021 edition of its China Market Entry Guide (MEG).

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The British Chamber of Commerce in China (BCCC) recently launched the 2021 edition of its China Market Entry Guide (MEG). You can download a copy of the Guide here.

The aim of the MEG is to support British businesses looking to export and thrive in China and also connect new market entrants with experts on the ground, such as Rouse.

Rouse helped prepare the "8 things to know" in the Intellectual Property section (which can be found on page 68 of the Guide and below). For more information, please contact Ross Parsonage.

8 things to know

  1. Most value of UK businesses reside in their intellectual / intangible assets. Many intellectual assets add value to a business, not just intellectual property.

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