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ARTICLE · 22 APRIL 2022

Market Intelligence Thought Leadership Award Winner

Observations From The Legal Wild West Of The Metaverse

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Ever since Facebook (now Meta) revealed its billions-of-dollars metaverse bet in late 2021, the metaverse has seen its public profile skyrocket.

CanadaTechnology

Ever since Facebook (now Meta) revealed its billions-of-dollars metaverse bet in late 2021, the metaverse has seen its public profile skyrocket. The question on everyone's minds is: does the tech community's latest buzzword have staying power?

The numbers point to a speculative yes. According to Goldman Sachs, the metaverse market opportunity could reach $8 trillion1. For deal activity, look no further than Microsoft's $68.7 billion proposal to acquire Activision Blizzard (rationalized as a move toward the metaverse), the maker of video games, including Call of Duty, Candy Crush and Overwatch2. The investment community is also taking note: at last count, Canada is home to two different metaverse-themed exchange traded funds3 not to mention that metaverse real estate sales topped $500 million in 20214.

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