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ARTICLE · 29 SEPTEMBER 2026

How To Win Legal Clients: 5 Takeaways From Legal Leaders

The legal market is changing. Client expectations are rising. Technology is reshaping how work gets done. But the fundamentals of winning and keeping clients haven’t disappeared.

CanadaTechnology

The legal market is changing. Client expectations are rising. Technology is reshaping how work gets done.

But the fundamentals of winning and keeping clients haven’t disappeared.

Expertise still matters. So do responsiveness, trust, and results. What’s changing is what clients expect around them and what separates one legal provider from another.

During our recent webinar, How to Win Legal Clients in a More Competitive Market, senior legal and business leaders shared what they value from external counsel, what gets their attention, and what keeps legal service providers at the top of their list.

The panel brought together Jennifer Armstrong of TD Bank Group, Karen Uehara of AltaGas Ltd., Steve Cimicata of Volaris Group, and Chad Aboud of Goodlawyer, moderated by Apertera (formerly Alexa Translations) CEO Gary Kalaci. 

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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