Consumer Protection Considerations In The Era Of Artificial Intelligence

Introduction

Through technology innovation, businesses offering artificial intelligence (AI) products and services are shaping consumers' daily lives in multiple fields.

At a high level, AI is the ability of computers to carry on tasks normally associated with human behaviour. It is a broad umbrella term that encompasses many different technologies, including machine learning and natural language processing. Generative AI employs AI technology that learns patterns from existing data and uses this knowledge to create novel and complex content. This content mimics human creativity and can include images, videos, audio, text, and 3D models.

Generative AI in consumer markets

The rapid pace of AI innovation is evidenced by the launch of ChatGPT in 2022. By reaching 100 million monthly active users just two months after launch, ChatGPT became the fastest-growing consumer application in history. Other examples of generative AI applications include GitHub Copilot