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ARTICLE · 28 OCTOBER 2022

Are You Protecting Your Clients' Privacy? Because They Expect It

GetApp conducted an online consumer privacy survey in the Summer of 2022.

CanadaPrivacy

Legislators are regularly introducing and passing laws that are meant to protect the personal information that individuals provide to businesses and regulate how businesses can use that personal information. But how does the consumer feel about a business' responsibility to protect their personal information?

GetApp1 conducted an online consumer privacy survey in the Summer of 2022. It surveyed over 1,000 adult Canadian consumers who shopped online at least once a month. The results are clear – consumers expect businesses to protect their personal information, and their decision to transact with a business is influenced by its data protection practices.

Interesting and informative findings from the GetApp survey that businesses should pay attention to include:

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