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ARTICLE · 04 FEBRUARY 2016

Sports Programming: PVR/DVR Proof!

Aird & Berlis LLP
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It was with much fanfare in the Fall of 2013 that Rogers scooped the NHL's Canadian national broadcast rights from Bell Media, for the tidy sum of $5.2 billion over 12 years (starting in the 2014-15 NHL season).

CanadaMedia, Telecoms, IT, Entertainment
Stephen Zolf
Stephen Zolf
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It was with much fanfare in the Fall of 2013 that Rogers scooped the NHL's Canadian national broadcast rights from Bell Media, for the tidy sum of $5.2 billion over 12 years (starting in the 2014-15 NHL season). Following Rogers' marquee rights purchase, many had predicted that Rogers Sportsnet specialty channel would leapfrog over Bell Media's TSN in the ratings game. In fact, it was recently confirmed that Rogers flagship sports channel, Sportsnet, has secured the overall number one spot for 2015.

Surprisingly, however, what catapulted Rogers to the top of the ratings race was not its NHL deal. While Rogers enjoyed some monthly ratings wins in the first year of the NHL rights deal, to many observers' surprise, the ratings boost for 2015 overall was attributed to the Blue Jays late season surge and playoff run. As recent media coverage explains, the ratings juggernaut kicked into high gear following a series of high-profile trades executed by the Blue Jays in the

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