PMA Summary

November 2012 – Many global marketing leaders met recently in Chicago for the Promotion Marketing Association's (PMA – now "Brand Activation Association") Annual Marketing Law Conference entitled "Converging Platforms and Diverging Laws." Attendees heard from a wide variety of speakers, including representatives of the world's largest brands, the Federal Trade Commission, technology pioneers and leading law firms. The agenda was chock-full of presentations designed to address the seemingly never-ending challenges that lawmakers and practitioners face while trying to keep pace with new technology and practices. Topics ranged from traditional advertising concerns, to challenges with ever-changing social media and digital platforms, to disclosure requirements in mobile app development.