More Lessons From ASC’s School Of Hard Knocks

As our dedicated readers know, each year we review the consumer complaint cases that come before Advertising Standard Canada ("ASC") and its Consumer Response Council ("Council") under the Canadian Code of Advertising Standards ("Code") and pull a smattering out to show you the range of issues ASC adjudicates.

Over these past four quarters, disclaimer deficiencies continue to be a common basis for ads being pulled. Too small, too brief, too contradictory. Is that too bad for the consumer or the advertiser? More and more, it's the latter. ( See our article on this in last year's Update, when it was an even bigger issue.) So, contrary to the belief that no one cares about all that legal mice type except lawyers, it seems that ain't so.