When a consumer chooses to make a purchase based on a price
displayed, they should be able to trust that price is accurate.
Unfortunately, it is all too common for a shopper to be bombarded
by surprise fees which are tacked on just before or even after
credit card information has been entered. These fees can go by many
names; common ones include processing fees, booking fees, cleaning
fees, or administrative fees.
However, regardless of the name a company chooses to call their
fees, they are all examples of a practice called "drip
pricing." Drip pricing is when a business offers a lower price
to attract customers, but then includes a mandatory fee at payment
making the price unattainable. These additional charges are
unlawful, unless they are imposed by the government, such as sales
tax.
