Top 5 Reasons To Register Your Trademark

In Canada, trademark rights are acquired first and foremost through use. So what are the benefits of applying to register each of your trademarks?

1. A Canada-wide exclusive right

The rights conferred by the use of a trademark are limited to those places where the owner can prove such use. However, registration of a trademark grants the owner the right to the exclusive use of the mark in association with the goods and services included in the application for registration. This exclusive right extends throughout Canada, regardless of where the mark has actually been used. For instance, a furniture manufacturer that sells its products only in the Montréal area will not be able to take action against a competitor that uses the same mark in the Calgary area unless it holds a registration.