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ARTICLE · 11 MAY 2015

.Sucks gTLD – Should You Protect Your Brand On This Top Level Domain?

Borden Ladner Gervais LLP
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As part of the New Generic Top-Level Domain (gTLD) program, the Internet Corporation of Names and Numbers (ICANN) has now delegated nearly 550 new gTLDs.

CanadaIntellectual Property
Jessica Yeung
Jessica Yeung
LuAnne Morrow
LuAnne Morrow
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As part of the New Generic Top-Level Domain (gTLD) program, the Internet Corporation of Names and Numbers (ICANN) has now delegated nearly 550 new gTLDs.  One of the latest additions is < .sucks>.  Vox Populi, operator of the < .sucks>.  registry, marketed the new gTLD as a forum "designed to help consumers find their voices and allow companies to find the value in criticism".

The first phrase of the < .sucks>, the Sunrise period, is now open and will remain open until May 29, 2015.  During this period trademark owners who have registered their trademarks with the Trademark Clearinghouse (TMCH)* may register a < .sucks> domain incorporating their trademarks.   The General Availability period will begin on June 1, 2015.

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