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ARTICLE · 05 JULY 2012

Parlez-Vous Français? Language Requirements For Doing Business In Québec

Gowling WLG
Gowling WLG
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Gowling WLG

Gowling WLG

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Advertising in the province of Quebec — whether on commercial signage, in print media, on the Internet or via the tiny text on a product’s packaging — adheres to a unique set of language rules of which businesses wishing to capitalize on the country’s second most populous province must be mindful.

CanadaIntellectual Property

Advertising in the province of Quebec — whether on commercial signage, in print media, on the Internet or via the tiny text on a product's packaging — adheres to a unique set of language rules of which businesses wishing to capitalize on the country's second most populous province must be mindful.

A Few Rules to Remember

The language of business, commerce and advertising in Quebec is regulated by the Charter of the French Language (the Charter) and its Regulation respecting the language of business and commerce (the regulation), and enforced by the Office québécois de la langue française (OQLF). The Charter, which dates back to the 1970s, provides several basic French language requirements with respect to product packaging and labelling, commercial publications and advertising.

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