Brand owners face the ever growing problem of counterfeit
products imported into and sold in Canada. Compared to the
"real thing", counterfeit products are often inferior in
quality and may even pose a potential health or safety hazard to
the consumer. Counterfeits cause damage to the brand owner, both in
terms of lost sales and damage to one's hard-earned reputation
as a provider of quality products. The scope of counterfeit
products in Canada is increasing as well. Gone are the days when
the majority of counterfeit products were imitations of luxury hand
bags or sunglasses. Today, we are seeing counterfeit jewellery,
consumer electronics, small appliances, cosmetics and toiletries...
and even NHL jerseys. (Just pay attention to the audience during
the next televised game of your favourite NHL team - you will
likely see what I am talking about!) To assist brand owners with
stopping the flow of counterfeits into Canada, Bill C-8, the
Combating Counterfeit Products Act pr
