Last week I wrote an article about the uproar over Kim
Kardashian’s Kimono brand. Here's a link to that article if you didn't read
it: https://www.mindengross.com/resources/news-events/2019/06/28/kim-oh-no!-how-a-catchy-branded-wordplay-has-kim-kardashian-in-trouble
To sum it up, Kim applied to trademark the word
“kimono” in relation to a wide variety of products,
including undergarments. Kim faced appropriation backlash and she
was accused of being culturally insensitive as the kimono is a
traditional Japanese garment and is regarded as a distinct part of
the Japanese culture.
Despite the backlash, Kim stood behind her Kimono brand last
week, however, things took a turn over the weekend because Kim
released a statement yesterday that she will be launching her brand
under a new name.
