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ARTICLE · 20 APRIL 2022

Generative Art NFTs - What Brand Owners Need To Know About Copyright Protection

Non-Fungible Tokens (NFTs) continue to generate significant commercial value for brands through the licensing or transfer of intellectual property and commercial rights.

CanadaIntellectual Property

This is part 4 of our IP Update series exploring the evolving landscape for Internet, Digital Media and e-Commerce.

Overview

Non-Fungible Tokens (NFTs) continue to generate significant commercial value for brands through the licensing or transfer of intellectual property and commercial rights. The market demand for NFTs is creating new opportunities and an increase in the use of automated methods for generating underlying artworks. In this article, we examine the IP impacts of this trend and look at whether copyright may subsist in generative art NFT collections in Canada.

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The preceding is intended as a timely update on Canadian intellectual property and technology law. The content is informational only and does not constitute legal or professional advice. To obtain such advice, please communicate with our offices directly.

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