Environment issues are of major concern for many people, and
many businesses are taking steps to show consumers that they, too,
care about these.
If your company has already implemented sustainable practices or
is in the midst of doing so, it needs to let current and potential
customers know about it. In addition to operational changes, any
company's efforts toward greener practices usually involve
deploying a major communications and marketing strategy designed to
inform consumers of the steps it is taking to reduce its carbon
footprint, water consumption or waste production, for example.
Trademarks are the cornerstones of sound marketing structures.
Hence, it is not surprising that more and more businesses use
trademarks, including slogans, as a means of suggesting sustainable
practices, which include words such as "environment,"
"ecological," "sustainable," and
"green" or even the abbreviation "eco" In
Canada, the number of such trademarks across all sectors
