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ARTICLE · 12 AUGUST 2025

A Brand's Legacy: Planning For Trademark Succession

Alexander Holburn Beaudin + Lang LLP
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Estate planning often focuses on tangible assets – homes, bank accounts, and personal belongings.

CanadaIntellectual Property
Alexander Holburn Beaudin & Lang LLP
Alexander Holburn Beaudin & Lang LLP
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Estate planning often focuses on tangible assets – homes, bank accounts, and personal belongings. For business owners or creative professionals, it is worth considering how intangible assets, such as intellectual property, are treated.

Trademark Basics

Trademarks are a type of intellectual property governed by the federal Trademarks Act. They may be owned, transferred, and licensed.

Failure to plan for the transfer or ongoing management of trademarks can result in loss of goodwill associated with a business, abandonment of the mark, and confusion among beneficiaries.

Estate Planning: What to Consider

An estate plan with one or more trademarks should consider the following:

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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