Forging A Path Forward In Canadian Insurance: Q&A With Michael George

As someone who has launched several successful new insurance enterprises in Canada, what are some of the key tips you can give founders who are building an insurtech company?

The key to success for insurtechs or really any company is, in my opinion, the team of people you are able to attract. Having a great idea, concept or solution is important, but so is having a connected senior executive able to attract solid, capable people as co-founders and as team members. If you can't attract a strong team your business will struggle. That is the cornerstone of success.

Having a clear strategic vision of where you want to take the company and having a plan in terms of how you expect to execute that vision is key. But you also have to be agile and be ready to pivot on a dime in the event circumstances change, which they inevitably will.