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ARTICLE · 04 JULY 2017

Requiring Customers to Come to Stores Has Been Deemed Discriminatory

Could companies that require their customers to come into their physical stores be guilty of discrimination?

CanadaGovernment, Public Sector

Could companies that require their customers to come into their physical stores be guilty of discrimination?  A human rights adjudicator seems to think so.

In Mills v Bell Mobility Inc, Canadian Human Rights Tribunal member Edward Lustig  awarded $10,000 plus interest in compensation for Ms. Mills' pain and suffering as a result of being required to attend at a Bell store. The Tribunal found that a phone activation policy that required customers to physically present themselves in the company's stores, thereby endangering the health of some disabled persons, amounted to discrimination based on disability, in contravention of the Canadian Human Rights Act. Bell, one of the many companies that has such a policy, could not justify why disabled persons could not be accommodated through other methods of communication, such as Skype or Facetime.

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