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ARTICLE · 07 JULY 2025

Doom Spending: From Foe To Friend

We've all been there: awake at 3 a.m., your mind racing between thoughts of work, school, and that weird thing you said at a party five years ago.

CanadaFinance and Banking

We've all been there: awake at 3 a.m., your mind racing between thoughts of work, school, and that weird thing you said at a party five years ago. Somehow, scrolling through the latest global catastrophes feels like the only thing that will help. Then, suddenly, a beacon of hope! Your algorithm supplies you with an ad for that ultra-lux, limited-edition, didn't-know-you-needed-it, product, yours within 5-10 business days. Sure, it might be a little pricey, but with retirement feeling more and more like a luxury of a bygone era, why not treat yourself?

Welcome to doom spending, the new "it" pastime of Gen Z and Millennials. Whether it was for bespoke perfume, specialty kitty litter, or a vegan charcuterie board, when was the last time you spent money you didn't have to ease your anxiety about situations you don't have control over? If the answer is anywhere from "recently," to "right now," you're not alone. A recent survey found that 43% of Millennials admit to doom

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