Technology is pervasive in our daily lives. Te use of
technological devices and social media platforms has become an
integral part of both our personal lives and the way workplaces
function.
Social media can be an important tool in the municipal workplace
for communicating internally, with clients, business partners, and
with the general public. For example, LinkedIn provides a way to
build and foster professional networking. X (formerly known as
Twitter) provides a tool to directly engage with the community.
Instagram provides a pathway to reach a broader audience and
promote the work of an organization.
Although the prevalence of social media in our lives is no
longer novel, it is constantly evolving in its use and form. New
platforms for content creation and alternate forms of monetization
are becoming widespread.