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ARTICLE · 06 DECEMBER 2016

Tips For First-Time Investment Fundraisers

Cassels
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The first time a venture seeks external fundraising, often from an angel investor or venture capital firm, is a major milestone.

CanadaCorporate/Commercial Law

The first time a venture seeks external fundraising, often from an angel investor or venture capital firm, is a major milestone. The following suggests some tactical tools for reaching out to, and getting the attention and interest of, these investors:

1. It is important that your venture aligns with the investor's core investment strategy.

Research each prospective investor, in order to determine whether your venture meets the prospective investor's core investment strategy. Not only will aligning your venture and the investor's strategy increase your chances at eliciting a positive response, but researching potential investors will give an entrepreneur the opportunity to consider whether that prospective investor would make a good long-term partner.

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