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ARTICLE · 09 NOVEMBER 2013

Social Media Part 1: How Technology Is Changing M&A

Earlier this year, the MIT Sloan Management Review published a research report summarizing the findings of its global executive study on social business. The study canvassed 2,545 respondents from 25 industries and 99 countries, all of whom were involved in corporate development decisions at their respective organizations. The aim of the study was to determine how new technologies have taken hold, where such technologies are going, and how such technologies may impact M&A in the coming years.

CanadaCorporate/Commercial Law

Earlier this year, the MIT Sloan Management Review published a research report summarizing the findings of its global executive study on social business. The study canvassed 2,545 respondents from 25 industries and 99 countries, all of whom were involved in corporate development decisions at their respective organizations. The aim of the study was to determine how new technologies have taken hold, where such technologies are going, and how such technologies may impact M&A in the coming years.

In an interview for the report, Gerald Kane, professor at the Carroll School of Management at Boston College, had the following to say about the current social business landscape:

Any new technology experiences a faddish hype cycle where people adopt it because they feel they have to. With social, we are passing the peak of faddishness. Companies are starting to crack social's code and turning to it for business advantage, intelligence and insight.

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