Any well-managed franchise network must possess relevant means
and tools of communication that allow for a genuine and timely
exchange of relevant information as well as (ideally constructive)
criticism, ideas, comments and suggestions.
First and foremost, these tools, means and processes of
information, communication and exchange must be clear,
well-structured, known (especially to franchisees) and well
understood.
There is a whole range of traditional tools and means by which a
franchisor can communicate with its franchisees, motivate them and
obtain their cooperation.
For many franchisors, these tools and means include:
- Newsletters, directives, memoranda and other written
communications (or, more recently, in audio or video formats)
regularly transmitted by thefranchisor to its franchisees;
