CASL FAQ: What Are The General Content Requirements?

In our last FAQs "When Can Organizations Rely on Implied Consent?" and "How Can I Obtain Express Consent for Commercial Electronic Messages?", we discussed the consent requirement to satisfy Canada's anti-spam legislation ("CASL").  In this FAQ, we set out the general content requirements.

There are two parts to the content requirements.  First, the following identity and contact information must be set out in the commercial electronic message ("CEM") in a clear and prominent manner:

• The name of the person sending the CEM and its contact information (address and telephone number, email or website); and
• If the sender is sending the CEM on behalf of a third party, the sender must identify the person on whose behalf the message is sent.