Canadian Marketing Association Publishes Guide On Transparency For Consumers

Earlier this year, the Canadian Marketing Association (CMA) released its Guide to Transparency for Consumers (CMA Guide), intended to help organizations provide consumers with clear and user-friendly information about how such consumers' personal information is collected, used and shared. The CMA Guide reflects consumers' perspectives identified in research conducted by the CMA in 2018 and sets out a transparency framework that will help companies comply with the new Guidelines for obtaining meaningful consent (OPC Guidelines), issued by the Office of the Privacy Commissioner of Canada (OPC), which came into effect on January 1, 2019. For more information on the OPC Guidelines, see BLG bulletin: Preparing for compliance with new privacy consent guidelines.