On January 22, 2020, Josephine Palumbo, the Deputy Commissioner
of the Deceptive Marketing Practices Directorate at the Canadian
Competition Bureau (the "Bureau"), spoke
at the Canadian Institute's 26th Annual Advertising
and Marketing Law Conference.
During her remarks, titled Honest Advertising in the Digital Age, Ms.
Palumbo identified the Bureau's current enforcement priorities
as they relate to advertising and marketing in the digital economy.
Among other things, these priorities include:
- influencer marketing;
- fake online reviews;
- dishonest information about data privacy; and
- dishonest price claims.
Given the repeated statements that active enforcement in the
digital economy will be an area of primary focus for the Bureau
over the next several years, it's imperative that businesses
carefully consider the requirements of the Competition Act
(the "Act") when advertising and
marketing their products online. Failure to do so could result in
lengthy
