Court Of Justice Suspends Serasa Experian From Selling Personal Data

On November 20, the Court of Justice of the Federal District and Territories decided, through an injunction, to suspend the sale of personal data of consumers by Serasa Experian. The decision was rendered in a Public Civil Action filed by the Special Data Protection and Artificial Intelligence Unit (Espec), member of the Public Prosecution of the Federal District and Territories (MPDFT).

According to Espec, Serasa Experian sells data of more than 150 million Brazilians for the purpose of advertising and customer prospecting for the price of BRL 0.98 per natural person. The commercialization takes place through the services "Online List" and "Customer Prospecting" and provides the purchaser with a list of data containing the individual's Taxpayer Registration Number, name, address, up to 3 phones and gender, being the client able to filter such information by gender, age, purchasing power, social class, location, affinity models and risk screening. Espec states that