Share on LinkedInShare on LinkedIn

ARTICLE · 22 JULY 2026

Betting Sector Faces New Advertising Rules Starting July

KLA Advogados
KLA Advogados
Contributor
KLA Advogados

KLA Advogados

KLA is a young and dynamic full-service law firm, established in 2002. What makes the firm...

View firm profile
Explore more from KLA Advogados

Brazil's Federal Government has issued two new administrative orders that significantly expand regulatory obligations for advertising in the fixed-odds betting sector, imposing mandatory warning requirements and prior verification duties not only on betting operators but across the entire advertising ecosystem—including agencies, platforms, and social media networks. What specific compliance steps must advertising intermediaries now take to avoid enforcement action, and how do these rules reshape liab

BrazilMedia, Telecoms, IT, Entertainment

Federal administrative orders expand obligations across the entire advertising chain, including agencies, platforms, and social media networks

On last Friday, July 10, 2026, the Federal Government published two administrative orders (portarias) supplementing and detailing the rules applicable to communication, advertising, and marketing activities in the fixed-odds betting sector (“bets”): Portaria SPA/MF No. 1,964 and Portaria Interministerial MF/SECOM/MJSP No. 73. Some of the new rules have been in force since their publication date; the mandatory warning requirements for advertising materials take effect this Friday, July 17.

1. Portaria SPA/MF No. 1,964

New Mandatory Warnings

All advertising materials produced by betting operators must include, on a mandatory basis, one of the following warning clauses regarding the risks of dependency and pathological gambling disorders, as issued by the Ministry of Finance:

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from