Why Is It Important To Document The Use Of My Trademark?

Are you the proud owner of a trademark registration? – Please keep in mind that registration alone might not always suffice to ensure protection. In most jurisdictions, after a certain period of time you must prove that you are using your trademark for the protected goods/services – either actively or at least in case of a third-party contention. Otherwise, you risk the partial or total deletion of your trademark registration from the trademark register.

In Austria and the EU, the trademark can be invalidated and lose enforceability if genuine use hasn't occurred for 5 years. Please be aware of the following points regarding the utilisation and documentation of your trademark's use: