Surfers Paradise, on the Gold Coast in Queensland, is one of the
country's most popular holiday destinations.
And to make sure it capitalises on every tourist dollar, the
local council is about sign off on a multi-million dollar
big-brother like digital tracking programme to monitor every move
visitors make.
Big Brother in action
The technology will have the ability to track the use of credit
cards and mobile phones. And the Gold Coast Council hopes that
mining this data will provide enough information 'to boost Gold
Coast tourism by up to $3 billion'.
The
technology rollout is part of an Events, Economy and Insights
Project which will produce "five different data sets"
– predominantly telco data but also data from the major banks
and credit card companies which will provide anonymised spend
patterns.
