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ARTICLE · 27 MARCH 2018

How Cambridge Analytica breached all the privacy laws

Marque Lawyers
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Organisation that conducted seemingly innocent personality test on Face Book breached all the privacy laws. .

AustraliaPrivacy
Justin Cudmore
Justin Cudmore
James True (Formerly With Marque Lawyers)
James True (Formerly With Marque Lawyers)
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It all started with a seemingly innocent personality test on Facebook. More comprehensive than the usual 'what is your luckiest day?' or 'what colour is your dog's aura?' tests, this one was created by the University of Cambridge and seemed legit. However, the motives of the organisation conducting the test were not so innocent.

That organisation is Cambridge Analytica, a data analysis business engaged by the Trump Presidential and Brexit campaigns to create targeted ads online. When the punters completed the personality test they agreed that Cambridge Analytica could collect their results and use that data. They also allowed access to their Facebook profiles, including likes and friends.

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