Big Data: Legal Challenges (Full Report)
"Big Data" immediately brings to mind privacy issues
since much of the power of data analysis is in corporations
understanding their customers better and providing a more
personalised service.
There is also much discussion about government access to data
and the impact of use of big data analysis by the state. The
ability to anonymise data so that personal information is not
associated with data is increasingly called into question as the
computing power and disparate data sets available seem to allow
routine identification of individuals from apparently anonymised
data sets.
"Hiding in plain sight" or the belief that "no
one would be interested in profiling me" is also not a
realistic answer to the issue of appropriate uses for personal
information in an age when so much information relevant to
transactions, online behaviour, health, insurance, employment and
security is routinely stored about individuals. There will
