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ARTICLE · 21 MAY 2008

Update On Advertising Law: Misleading And Deceptive Conduct

Wisewoulds
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On 1 April, Go Natural provided undertakings to the ACCC to rename its yoghurt coated products, despite having sold them in the same manner since 1997.

AustraliaMedia, Telecoms, IT, Entertainment
Martin Algie
Martin Algie

Are You Suggesting Your Product Is Natural?

On 1 April, Go Natural provided undertakings to the ACCC to rename its yoghurt coated products, despite having sold them in the same manner since 1997. The packaging referred to "Berry Pieces in Yoghurt" and "Apricot Pieces in Yoghurt", together with pictures of the fruit. The legal issue lies in the implication that these products contain unprocessed fruit. In fact, they were made using a fruit-based mixture with semolina.

Read the Undertakings? (PDF Document)

Sponsored Links On The Internet Can Be Misleading

The Trading Post admitted allegations against it in Federal Court proceedings involving claims that its sponsored links relating to the key words "Kloster Ford" and "Charlestown Toyota" were misleading and deceptive. The allegation was that this incorrectly implied an approval or affiliation with these car dealerships.

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