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ARTICLE · 21 MARCH 2018

Up in the Airbnb

Colin Biggers & Paisley
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NSW hotels need to be proactive with their marketing strategies to compete with Airbnb and short-term letting providers.

AustraliaMedia, Telecoms, IT, Entertainment
Duane Keighran
Duane Keighran

IN BRIEF: HOTELIERS IN NSW ARE FEELING THE IMPACT OF AIRBNB

Airbnb is an online marketplace that offers affordable short term accommodation options to travellers and holiday makers. The impact of Airbnb on the Hotel industry is entirely real and hotly debated. Certainly, online accommodation sharing platforms will affect hotels differently, depending on each hotel's target market and location. Some hoteliers will be feeling the pinch of a new competitor, whilst others will be looking to take advantage of the trend by using Airbnb as a platform to move room nights.

This article explores the:

  • overall impact of Airbnb on hoteliers in NSW
  • benefits of the platform
  • various regulatory responses to short-term holiday letting

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