There is a growing trend for companies to exhibit a social
conscience in today's business world and make meaningful
contributions to their communities and customer base, putting
people before profits.
Throughout corporate Australia, many businesses today play a
significant role in giving back to their communities, large or
small, by behaving ethically and being mindful of their
responsibilities – social, economic, and environmental. There
are also many professional service firms that do an enormous amount
of good in their local communities, freely giving their time,
money, and resources to improve the lives of others.
Profit vs people
The emergence of the massive hi-tech companies dominating our
business and social landscape has brought into question their
profit vs people philosophy. Whilst we hear about what great
employers of choice they are, how they provide enormous benefits to
their employees and families, we also frequently read about their
embarrassingly
