Does your business send SMS messages to clients? Do you know the
laws around sending SMS marketing, and is your business
compliant?
Many businesses use SMS technology to communicate with their
customers without understanding the compulsory legal requirements
for doing so. The laws around SMS marketing are the same as apply
to email marketing and spam, and apply even if you are simply
sending an SMS reminder for an appointment to your client. The
fines for not complying are real, and potentially crippling to most
businesses (companies breaching the Spam Act 2003 are liable to
penalties up to $1.1 million per day, and up to
$220,000 per day for individuals). That's not to mention the
bad publicity and damage to your business reputation. If you
aren't sure whether your company is compliant, then now is
certainly the time to get informed and check your techniques are
legally sound.
