Quick tip for protecting your brand - domain names

With consumers relying more and more on the ability to research and buy products and services online, retailers are under considerable pressure to reconfigure their business plans in response.

Online shopping is now mainstream and businesses must maximise their online presence in order to compete effectively. Domain names are a critical part of this picture as a domain name can significantly broaden a brand's visibility online.

Without a domain name, a business will struggle to effectively promote itself on the Internet. Registering a domain name, together with a trade mark and business name should be the first priority for a new business as it can differentiate a business from its competitors and protect that business' brand online.