Minding your own business - privacy issues for app builders

PRIVACY ISSUES FOR BUSINESSES IN THE APP UNIVERSE

The proliferation in smartphone and tablet use globally has been driven by their ability to host specially developed software applications, or "apps" as they are more commonly known.

Despite providing consumers with access to a vast array of services and information, apps increasingly seek to obtain significant amounts of the personal data that reside on a user's device. naturally, this has led to a rise in privacy-related concerns. it is clear that businesses should be careful about how their apps operate to ensure regulatory compliance and continued customer loyalty.

This article looks at recent privacy-related incidents involving apps and outlines certain key issues for businesses to be aware of when including an app platform in their business strategy.