KFC – Not too Chicken to own up to their problems in this PR strategy masterclass

Imagine being a bakery without bread, a coffee shop without coffee - or perhaps a chicken restaurant without chicken. Even if the unimaginable happens to your business, it doesn't need to end in a #disaster. It is, sometimes, possible to turn a disaster into an opportunity through the utilisation of a well-thought-out PR strategy.

Well, that's exactly what happened to the UK arm of fast-food giant KFC earlier this month. After changing chicken suppliers, KFC were left without chicken for a number of days. Instead, franchisees were faced with the decision to either shut up shop or only offer popcorn chicken, coleslaw and gravy. Not ideal.

So what do you in this situation? Do you sweep the problem under the carpet and hope no one notices (hint: this is never the answer) or do you face the music by acknowledging the blunder and move on?