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ARTICLE · 13 SEPTEMBER 2022

Is your domain name safe?

Madderns
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Ssimple steps to take to use your business or brand name & your existing .au domain to obtain the shortened .au equivalent.

AustraliaMedia, Telecoms, IT, Entertainment
Bill McFarlane
Bill McFarlane
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The domain landscape is changing. After 20 September 2022 shortened ".au" domain name extensions will become available for registration by the public. However, businesses and trade mark owners have an opportunity to obtain the .au equivalent domain of an existing domain (eg, .com.au, .org.au or .net.au), if action is taken now.

Since your existing domain may represent your business or company name or brand, it is important for you know about this change and how to register the shortened .au version of an existing .au domain. Not reserving the shortened ".au" domain name could devalue your business or allow the shortened .au version to be registered by someone else, including another business or even scammers.

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